Jane Bernard is an award-winning documentary, editorial, and commercial photographer whose work has been published worldwide. A former member of the prestigious Black Star Editorial Agency in New York City, she also has served as a staff photographer for the Albuquerque Journal and the Santa Fe Reporter.

Established in 2001, Jane Bernard Photography’s commercial client list includes Toyota, Showtime, the Oxygen Network, Mary Kay Cosmetics, and Inspire Brands. Nonprofit clients include Big Brothers Big Sisters, The Austrian Relief Committee, the International Folk Art Market,  LANL Foundation, Trust for Public Land, Espanola Humane, Assistance Dogs of the West, and Kandahar Treasures.

Awards and honors include a New Mexico Endowment for the Humanities Fellowship, winner of the Project Earth Competition from the Center for the Visual Arts, and a Kodak Equipment Grant. The Center for Southwest Research in Albuquerque at UNM has acquired her body of work, and Ms. Bernard has been a visiting scholar at the Anderson School of Management at the University of New Mexico.

In addition to her photography, Bernard has been coaching artists and nonprofits in visual storytelling for over a decade, guiding them to define and refine their unique narratives. By sharing simple tools and techniques, her coaching empowers organizations and individuals to craft their own compelling photography, storytelling assets, and marketing campaigns.

In 2011, Ms. Bernard was pivotal in founding the International Folk Art Market’s Mentor to Market program. This transformative initiative has provided business training, skill-building, and marketing workshops to over 930 folk artists from more than 40 countries.

Her photography for Trust for the Public Land and other conservation organizations has been crucial to documenting and preserving several Western wilderness regions, including Red Mountain Pass between Ouray and Silverton, Colorado, the Taos Gorge Overlook, and the Galisteo Basin in New Mexico. Her photographs were essential in helping to preserve these regions.

As part of a team that photographed the Grand Canyon for the US Geological Survey, Bernard also contributed to the book Grand Canyon, 100 Years of Change. The team rephotographed the canyon in the exact spots where photographer Robert Brewster Stanton had recorded some 445 images of the Colorado River 100 years before. The USGS used these images to study the environmental history of the river corridor in the Grand Canyon.

Bernard’s book, American Route 66: Home on the Road, co-authored with photographer Polly Brown, was published in 2003 by the Museum of New Mexico Press.

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